This section contains
This section explains the thinking behind our recent restructuring. The Lavendon Group is made up of several different companies, all united by a common vision.
What, Why, How?
What?
Lavendon Group PLC has a new corporate identity. Spread over 8 different countries we have 13 different companies united by one common vision.
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Why?
One single, clear corporate identity will remove the confusion of a mass of corporate logos. In creating a new single identity, we can make a clean break from...
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How?
When implementing such a change of identity, it is important to retain strong brand names where they exist, particularly in the UK, Middle East and Germany...
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